Ciao, I'm Matt… a sr. copywriter with over ten years agency & in-house experience working for international brands including Oakley, Coca-Cola, Nespresso and HSBC.

OAKLEY

Mission: Galaxy Frogskins

Launching a super limited edition Oakley Concept Studio collection to honor the 50th anniversary of the moon landing. Brought to life through a web experience and sold out within minutes, the mission was not only a stellar success for the team but enough to make oakley.com history.

COCA-COLA

Future Legend

How do you win over younger gens of Italy? Give them power to decide the future of music through a talent show like no other. By leveraging the technology barrier and innovating Coca-Cola cans, we gave exclusive access to underground music and the chance to audition, support and see a new Future Legend earn a record deal signed by Coca-Cola.

Effie 2020: Silver – Branded Experience, Bronze – Drinks & Alcohol


NESPRESSO

Australian Summer

Two Limited Edition Nespresso Over Ice recipes inspired by the cool Australian state of mind. Shared through a mouth-watering retail film, digital, social and packaging, we gave markets around the world a flavour of Australia without needing to visit the beach.


FABER

Midnight Chef

Ever lay awake at night thinking of unexpected recipes? Faber’s innovative new hob with combined extractor saves spaces and silently removes smells so you can cook without distractions, even after hours.


HSBC

The Runner

Help goes a long way. That's the brand promise we wanted to share when launching the new HSBC Pay feature with a 30” TVC, going from script to screens in just a few weeks.


FRANKE

Water Your Way

Being able to enjoy your favourite water experience on tap at home thanks to the new Mythos Water Hub is amazing for everyone. But not for ice trays, kettles or soda carbonators left at the back of the cupboard.


MONEYFARM

Invest In Your Inner Peace

Financial freedom is much closer than you think. Through an integrated campaign running across UK and Italy, we shared how simple successful investing can be with the new Moneyfarm app. No stargazing or journeys to distant lands required.


HOTPOINT

That’s Home

Hotpoint appliances aren’t just part of the home, they’re part of the family. And during a global pandemic, they needed to be there for people more than ever. With 110 years of experience and innovative antivirus tech, we celebrated how the brand continues to have everyone’s back, this time with the Hotpoint Total No Frost.


KITKAT

#Bendgate

A tactical tweet from KitKat that became one of the most talked about pieces of real-time advertising, ever.

Lovies: Silver – Best Copywriting, Bronze – Native Advertising, People’s Lovie

FAB Awards: Best Use of Social Media

Drum Content Awards: Best Use of Platform

Campaign Annual: Best Customer Engagement


FRANKE

Belong Together

Two essential everyday kitchen appliances combined for maximum space and ease. How was this not a thing before? Served through storytelling that high fives other familiar home contrasts that go hand in hand.


EXPERIENCE

VML (MIL)
Wunderman Thompson (MIL)
EssilorLuxottica (MIL)
McCann (MIL)
JWT (LDN)
Fabric (LDN)

SKILLS

Ideation
Copywriting
Brand Positioning
TOV Development