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Golden Goose
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Coca-Cola
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Nespresso
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Oakley
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Faber
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KitKat
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Hotpoint
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Franke
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MoneyFarm
〰️ Golden Goose 〰️ Coca-Cola 〰️ Nespresso 〰️ Oakley 〰️ Faber 〰️ KitKat 〰️ Hotpoint 〰️ Franke 〰️ MoneyFarm
Matt Watkins is an 🏆 winning senior creative copywriter with 10+ years of agency and in-house experience working for 🌍 🌎 🌏 brands across almost every sector under the ☀️. He sees no creative business challenge too great. No copy brief too small. 🐜
London > Milan > Barcelona 🏡
GOLDEN GOOSE
Dream Team
Athletes are from different walks but all share the same drive. When it came to uniting some of the most inspirational talent in padel to become the first ever Golden Goose sport ambassadors, it was only right to celebrate how a golden mindset is as valuable as medals and trophies.
Role: Copywriter
COCA-COLA
Future Legend
How do you win over younger gens of Italy? Give them power to decide the future of music through a talent show like no other. By leveraging a technology barrier and innovating Coca-Cola cans, we gave exclusive access to underground music as well as the chance to audition, support and see a new Future Legend earn a record deal signed by Coca-Cola.
Role: Creative / Copywriter
Awards: Effie 2020 Silver – Branded Experience, Bronze – Drinks & Alcohol
FABER
Midnight Chef
Ever lay awake at night thinking of unexpected recipes? Home air expert, Faber’s new innovative hob with combined extractor saves spaces and silently removes smells so you can cook without distractions, even after hours.
Role: Copywriter / Creative Lead
NESPRESSO
Australian Summer
Two Limited Edition Nespresso Over Ice recipes inspired by the cool Australian state of mind. By sharing this collection through a mouth-watering retail film, digital, social and packaging, we served markets around the world a flavour of Australia without needing to go to the beach.
Role: Copywriter
PROACTIVE
Inflation Whopper
What if Burger King launched its own currency you could invest in to overcome inflation and future hunger?
Role: Creative / Copywriter
KITKAT
#Bendgate
A tactical tweet from KitKat that became one of the most talked about pieces of real-time advertising, ever.
Role: Copywriter
Awards: The Lovie Awards 2015 – Craft Best Copywriting, People’s Lovie
FAB Awards 2015 – Best Use of Media, Social Media & Social Business
PROACTIVE
Test of Love
What if self-checking for skin cancer was reimagined as an intimate game designed for couples? Gifted to influencers before Valentine’s and supported through social media to inspire healthy fun.
Role: Creative / Copywriter
FRANKE
Water Your Way
Being able to enjoy your favourite water experience on tap at home thanks to the Swiss craftmanship and precision engineering of the new Franke Mythos Water Hub is amazing. But not for ice trays, kettles or soda carbonators left in cupboards.
Role: Creative / Copywriter