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Golden Goose
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Coca-Cola
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Nespresso
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Oakley
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Faber
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KitKat
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Hotpoint
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Franke
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HSBC
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MoneyFarm
〰️ Golden Goose 〰️ Coca-Cola 〰️ Nespresso 〰️ Oakley 〰️ Faber 〰️ KitKat 〰️ Hotpoint 〰️ Franke 〰️ HSBC 〰️ MoneyFarm
Matt Watkins is an 🏆 winning senior creative copywriter with 10+ years of agency and in-house experience working for 🌍 🌎 🌏 brands across almost every sector under the ☀️, from luxury fashion and sport lifestyle to food and beverage, technology, finance and healthcare. He sees no creative challenge too big. No copy brief too small. 🐜
London > Milan > Barcelona 🏡
Athletes are from different walks of life but they all share one thing in common: they’re dreamers with unbeatable drive. When it came to uniting some of the most inspirational talent in padel to become the first ever Golden Goose sport ambassadors, it was only right to celebrate how a star mindset and values shine just as bright as medals and trophies.
GOLDEN GOOSE
Dream Team
COCA-COLA
Future Legend
How do you win over younger gens of Italy? Give them power to decide the future of music through a talent show like no other. By leveraging the technology barrier and innovating Coca-Cola cans, we gave exclusive access to underground music and the chance to audition, support and see a new Future Legend earn a record deal signed by Coca-Cola.
Effie 2020: Silver – Branded Experience, Bronze – Drinks & Alcohol
NESPRESSO
Australian Summer
Two Limited Edition Nespresso Over Ice recipes inspired by the cool Australian state of mind. By sharing this collection through a mouth-watering retail film, digital, social and packaging, we gave markets around the world a flavour of Australia without needing to go to the beach.
OAKLEY
Mission: Galaxy Frogskins
Launching an exclusive limited edition Oakley Concept Studio collection to honour the 50th anniversary of the moon landing. Brought to life through a dedicated web experience and sold out within minutes, the mission was not only a stellar success for the crew but enough to make oakley.com history.
FABER
Midnight Chef
Ever lay awake at night thinking of unexpected recipes? Home air expert, Faber’s new innovative hob with combined extractor saves spaces and silently removes smells so you can cook without distractions, even after hours.
KITKAT
#Bendgate
A tactical tweet from KitKat that became one of the most talked about pieces of real-time advertising, ever.
Lovies: Silver – Best Copywriting, Bronze – Native Advertising, People’s Lovie
FAB Awards: Best Use of Social Media
Drum Content Awards: Best Use of Platform
Campaign Annual: Best Customer Engagement
HOTPOINT
That’s Home
Hotpoint appliances aren’t just part of the home, they’re part of the family. And during a global pandemic, they needed to be there for people more than ever. With 110 years of experience and innovative antivirus tech, we showed how the brand continues to have everyone’s back, this time with the new Hotpoint Total No Frost.
FRANKE
Water Your Way
Being able to enjoy your favourite water experience on tap at home thanks to the Swiss craftmanship and precise engineering of the new Franke Mythos Water Hub is amazing. But not for ice trays, kettles or soda carbonators left at the back of the cupboard.
HSBC
The Runner
Help goes a long way. That's the brand promise we wanted to share when launching the new HSBC Pay feature with a 30” film, going from script to screens in just a few weeks.
MONEYFARM
Invest In Your Inner Peace
Financial freedom is much closer than you think. Through an integrated campaign running across UK and Italy, we shared how simple successful investing can be with the new Moneyfarm app. No stargazing or journeys to distant lands required.
FRANKE
Belong Together
Two essential everyday kitchen appliances combined for maximum space and ease. How was this not a thing before? By high-fiving some of life’s other inseparable features, we launched the latest integrated Franke cooktop extractor hood with storytelling to everyone’s taste.